From L'OREAL
Excellence Creme is the leading protection hair color infused with its triple care formula: an advanced technology concentrating 3 powerful ingredients that strengthens your hair while coloring, leaving it softer and protected. Hair feels healthy, silky and soft. Color looks sensational and without a grey hair in sight! Best New Triple-Care Formula for 100-Percent Grey Coverage combining three power ingredients. Ceramide protects the hair fiber. Pro-Keratin revitalizes and strengthens the hair. Collagen nourishes the hair and makes it fuller and softer Hair is 85-Percent stronger after color.